Training with The Mind Academy has been one of the best decisions I’ve made. Alistair is sharp, direct, and knowledgeable. He teaches in a way that’s practical, powerful, and grounded, no BS, just tools that work. If you want actually to get results for people (and for yourself), this is the place to learn. Highly recommend.

This course is unparalleled, an opportunity to train with the industry’s absolute best. I was looking for more, I longed to self-optimise and elevate my career. The Mind Academy has facilitated these transformations and given me the knowledge and skills through Subconscious Dynamics, to continue doing so. This is the best investment I have made in myself and I am moved to be able to offer these life-changing processes to assist others. Thank you Alistair and team, for everything so far and the future this is enabling me, both personally and professionally.

I have done many trainings and can say with full confidence that this has been the most impactful, useful and enjoyable. Al and his team are just good people, with so much knowledge, experience, passion and lived experience to back up everything they teach. Highly recommend if you are committed to levelling up in your life and/or your work. Sincerely grateful. Sarah Connelly

This is by far the most comprehensive and complete system to psychotherapy and self-development I’ve come across. While most schools offer a one-size-fits-all method to treating every issue (which often falls short), The Mind Academy leads the way by providing a truly integrative system of tools and techniques that can effectively resolve any psychological challenge. This course didn’t just transform my own life - it also gave me the skills and resources to help others, and to build a deeply meaningful career in the process. I’ll be forever grateful to Alistair and the team. If you’re on the fence about enrolling: just do it. The training is engaging, incredibly entertaining, and most of all, life changing. You won’t regret it!

You will not find a better subconscious change work course. This training is a masterpiece — over 20 years of Alistair’s experience and expertise distilled into a modern, practical, and deeply transformational journey. The way he teaches subconscious change, NLP, and hypnotherapy is both accessible and profound. Whether you’re brand new or already in the field, this course will elevate your skills, your mindset, and your ability to create real, lasting change — in others and yourself. Truly life-changing.

I completed my training in 2000 while still recovering from cancer treatments, a divorce during treatments, and feeling mentally and physically broken. I also needed to gain skills to assist my young son with kidney disease and imminent kidney failure. I managed to use my hypnotherapy and NLP training to avoid certain surgeries and other procedures for my son, while working in conjunction with his specialists (this was a first for them and they are using him as a case study example). I also managed to fast track my own recovery and am proud to say at 53yo I'm mentally and physically fitter now than I was 20 years ago. I work out of a shared clinic and have helped countless people recover from various issues, where mainstream modalities failed to work. The training was life changing to say the least and Alistair's energy is caring and genuine. His style of training is relaxed, with his unique sense of humour making the course fun. When I was lost and searching for a purpose, this course enabled me to find myself and a new direction that finally felt right. I am now able to connect to people on a different level, where as before I was judgemental. I feel more connected, confident, and proud of my achievements. I am able to help others as well as support myself financially. Hypnotherapy is the future for emotional, physical, and mental health. Much love and gratitude. 🙏

The review I wrote over 6 years on completing the original Mind Academy course and, for some reason, didn't go live remaining as a draft. I leave it at the bottom of this post because it gave me mind blowing context at all that has transpired since. On finishing the MA course i left a successful career in advertising, a life in Australia , and am now a full time hypnotherapist working from London. Simply put, Alistair and The Mind Academy enabled me to change my life. I am finally living from a place of purpose, helping others and making a living from it. I have never felt happier or more fulfilled - with a peace of mind of knowing that this is something that I can do for the rest of my life - learning, growing and contributing. I have since studied other hypnotherapy courses and return to Alistair's work , time and again, grateful in knowing that I have trained with the best . There is a humanity, honesty, intelligence and individual freedom that is felt throughout the work - both he and Craig remain steady and generous mentors today for which I am truly grateful. If you are ready to change - ready to be challenged and deconstruct your inner workings to become something better - you are in the right place. Here is my review that has remained as an unposted draft for 6 years .. I did indeed take action .....Thank you again .... "This is an extraordinary course. Mind expanding, life affirming and truly transformational. Alistair, Craig and Julie share an incredible depth and breadth of knowledge grounded in years of practical experience and innate wisdom. You will be guided through a unique learning experience full of revelations, challenges, support and laughter! I am deeply grateful to the Mind Academy team for their care, authenticity and skilful ability to demonstrate the power of the teachings first hand - I leave feeling empowered with a renewed sense of self and ready to put it all into action. A heart felt thank you."

It was truly an incredible experience. The course provided a wealth of valuable and well-structured information that is both practical and deeply insightful. It offers powerful tools to help people overcome inner trauma and fears, improve relationships, and explore both their inner and outer worlds. Not only has this course profoundly benefited me personally, but it has also enabled my clients to achieve significant and lasting transformations. I am truly grateful for Alistair’s generosity in sharing his profound knowledge and expertise. Highly recommended to anyone seeking real change and growth!

Two weeks of The Mind Academy with Alistair Horcroft changed - no, make that reopened! - my mind. I realised that, after two decades of facilitation and coaching on change, I’d become sceptical and disillusioned about how much change can be achieved. So my biggest takeaway was that, with tools such as the Mind Academy’s coaching, NLP and hypnosis, much more change is not only possible but with much less effort and much more speed. Second takeaway: get good data, but then don’t waste time, meaning move (take action). Third observation: while Alistair, Cheree and their pupils clearly walk the talk, they’re also willing to change , ie evolve, themselves. The two weeks laid down a strong foundation - and it was clear there is much more where that came from.

I would describe my experience with the Mind Academy as life-changing. Whatever you have learned or studied so far, this course will expand your mind in new and extraordinary ways. Alistair Horscroft is the real deal—an engaging and entertaining teacher. If you are ready to have your view of the world challenged, look no further. The Mind Academy is not for you if you prefer to tick off modules in a textbook. This is a journey into the mind, where Alistair shares his remarkable wisdom and insights into everything you thought you knew—and everything you had no idea you needed to know. I feel blessed to have spent two weeks with like-minded individuals who are ready to make a real difference through hypnotherapy, NLP and life coaching. You will gain a deeper understanding of yourself, your life, and most importantly, how to build a thriving business that helps others 10X their lives and find their true north. There are countless courses out there, but none that offer anything like the quality and excellence you'll find here. What I have learned on this course has resonated deeply with my understanding of the world and the universe, whilst challenging it at every turn. Thank you Alistair and The Mind Academy. I am truly excited for the possibilities.

Alistair is an incredibly passionate and knowledgeable trainer with a deep understanding of philosophy, neuroscience and hypno-psychotherapy. His ability to break down complex concepts into practical, actionable steps makes learning both engaging and effective. His enthusiasm for the subject is truly inspiring, and I’m very grateful for the experience of training with him. Highly recommended for anyone looking to deepen their skills in hypnosis and personal development!

I completed my training in Sept 2024 and although I am still in the early stages of starting my practice, man... I feel extremely lucky and grateful for having Alistair as my trainer. I personally struggled to end a porn addiction for over 15 years and within a few hours of working with Al during the training, it has been the longest I have ever gone without it (over 4 months). I sometimes forget I even used porn. It's kind of crazy! I don't associate or think about it at all. I have been working with clients for a few months now and it's incredible to experience how sometimes a 5 minute process can change someone's life so quickly. The tools, techniques and everything Al gives you is truly the real deal. If you are looking at getting into this field, this is the place to do it! Honestly, don't waste your time or money on anything until you have done this first! Thank you Al and the team, you guys are amazing, can't wait to keep learning and helping people with the tools you taught me.